Bengali, Odisha, South India, Uttar Pradesh or Bihar – the culture and traditions of our regions are closely related to handicrafts. There is a unique story in our handmade kantha, tat saree, jute jewelry, embroidery, or self-designed dresses. In today’s digital age, social media like Facebook and Instagram is bringing that story to thousands of people. This is the best time to turn your talents and hard work into a business at home.

This guide is for you. Here we will know step by step how you can turn your small enterprise into a successful business, where to get raw materials from, how to do marketing at low cost and which way to move forward.

Build a foundation

Before building a house, the foundation must be strengthened. Business is no exception.

🧵 Know yourself and your product

🧶 What are your skills? Which job can you do best and easily? Kantha stitch? Block printing? Or design of children’s clothing? focus on one or two specific cases.

⭐ What is the specialty of your product (USP – Unique Selling Proposition)? What makes your job different from others? This specialty will attract your customer –

• Maybe you only make kantha with an old saree.
• Maybe you use natural color.
• Maybe your design is completely modern and trendy.

👥 Who are your customers? Who are you making products for? College-student girls? Newly married people? Or foreign tourists? Marketing is easier if you can identify customers.

📋 Easy business plan

Write in a notebook:

• Products: What do you sell? (Ex: Kantha Stall, Designer Kurti, Baby Dress)
• Price: What is the approximate price of each product? (details in the next part)
• Sales Target: How many products do you want to sell in the first month? (be real)

🏷️ Your brand identity

• Name Selection: Choose a beautiful and memorable name. For example: ‘Shri Kantha’, ‘Annapurna Creations’, ‘Banashree Handicrafts’.
• Easy Logo: You can create a simple logo using any free app on your mobile. This will give your business a professional look.
• Your Story: Why are you doing this? What is your inspiration? Share this story on your social media. People buy not only products but also stories.

⚖️ Legal and Financial Principles

• 🏦 🏦 Bank Account: Open a separate savings account for business. It makes it easier to keep track of transactions.
• 🧾 GST Registration: It is not necessary in the beginning. When your annual turnover exceeds Rs 20 lakh, GST registration is required. Before this you can work as an independent entrepreneur.

Raw material collection and production

🛒 Source of Raw Material: Where to get it?

Good quality raw material is one of the keys to profit at a low price.

🌐 Online Source:

• 🏬 IndiaMart, Udaan, TradeIndia: These are the best platforms for wholesalers. From here you can directly buy clothes, yarn, buttons, lace etc. at affordable prices.
• 🛍️ Amazon Business, Flipkart wholesale: There are also many suppliers here.
• 📱 Facebook Group: There are many groups called ‘Fabric Wholesale Market’, ‘Wholesale Accessories’ etc. where direct dealers sell products.

🏠 Offline source (according to your region):

• Bengali: Kolkata Barabazar, Cotton Street, Dharmatalathe You can buy clothes directly from Tanti or Cooperative Society from places like Shantipur, Bolpur, Bishnupur.
• Orissa: Utkal Emporium in Bhubaneswar Or collect clothes directly from the loom centers like Sambalpur, Bargarh.
• South India: Bangalore, Chennai, Hyderabad’s wholesale market (such as Chennai’s Parimpara) is famous for silk, cotton and handloom fabric.
• Uttar Pradesh/Bihar: Lucknow, Varanasi, Patna Big Market You can contact small wholesale traders of lace, thread, Banarasi cloth.

💡 Tips: Know the price of at least 2-3 sellers while buying raw materials. Try to lower the price if you buy in large quantities.

⚙️ Production Management

• ✅ Quality Control: Make sure every product is of good quality. A bad product can ruin your reputation.
• 📊 Inventory Management: How many products have been made, how many have been sold, how many raw materials are there – write down in a simple notebook. It will save unnecessary expenses.
• ⏰ Time management: Maintain a balance between family work and business work. Schedule a certain time of the day just for business.

Marketing & Sales

No matter how good your product is, it won’t sell if it doesn’t reach people properly.

🌐 Online Marketing Channel (Social Commerce)

This is your main tool.

Instagram:

• Create Business Profile: It’s free and will give you insight (who is watching, when is watching).
• Take good pictures: Phone camera is enough. Take pictures in daylight. Take pictures from different angles of the product. If someone sends a picture after the product, post it too (with permission).
• Reels: Make short videos of product creation process, new product unfolding or styling tips. Reels are very popular nowadays and help to reach new people.
• Use the hashtag: #Handmade #BengaliHandloom #Kanthastitch #OdishaSaree #Supportsmallbusiness #indianwear #ethnicwear etc. Use relevant hashtags.
• Use Story: When new products arrive, use story to share an offer or to share customer reviews.

Facebook

• Create Business Pages: Open a page under your brand name.
• Join related groups: Join groups like ‘Bengali Handicrafts’, ‘Saree Lovers of India’, ‘Ethical Fashion India’ etc. Post pictures of your product in accordance with group rules.
• Facebook Marketplace: Here you can list your product for sale.
• Small Ads: You can deliver your post to people of your area or certain ages in a budget of just 200-500 rupees.

WhatsApp

• It is the best medium for direct communication and selling.
• Put your customers in a broadcast list. Let them know when new products arrive or offer.
• Create a catalog of products (with pictures and prices) and send them to WhatsApp.

🏪 Offline Marketing Channel

It is important to reach the local market as well as digital.

• 🎙️ Oral Promotion: This is the most powerful medium. Tell your family, friends, neighbors about your work. They are your first customers and promoters.
• 🎪 Local fairs and exhibitions: Take a small stall in your city or nearby if there is a small fair, club event or a society festival. The stall fare is usually low and you will get a chance to talk to the customer directly.
• 🤝 Collaboration:
  • Contact any small boutique in your area. They may keep your product on commission basis.
  • You can promote together with any other home-based entrepreneur (such as home-baked cakes, handmade jewellery).
• 📘 Catalog: Create a beautiful catalog with your product pictures and prices. Print it and distribute it to your acquaintances.

Low cost marketing strategy

🖋️ Content is the king

Your posts should not just be product pictures.

• Show the creation process: Share a short video or picture of how long it takes to sew kantha or print a block. People love to see the work behind handicrafts.
• Storytelling: Tell the story behind a particular design. Maybe it’s inspired by your grandmother’s old saree.
• Share customer’s photos and reviews: It enhances the credibility of your brand.

🤝 Customer service can make the difference

• Personal touch: Reply to customer’s messages, answer their questions. Please write a small thank you note when sending the product.
• Secure Packaging: Be careful not to spoil the product on the way.
• Get Feedback: Want to know customer experience after receiving the product. This will make you better your product.

🎁 Personality in packaging

Beautiful packaging wins the customer’s heart.

• Apply a small sticker of your logo or name on it using a packet of brown paper.
• Put a small thank you card inside.
• You can decorate the packaging with pieces of old cloth or dry flowers.

🏡 Use local culture

Add local culture to your product story.

• ‘This kantha made by the girls of Bengali villages…’
• ‘Made in the traditional Sambalpuri fabric of Odisha…’
• ‘This lace made by the craftsmen of Varanasi…’ These stories turn your product from just one thing to an experience.

Financial management and expansion

💵 Correct pricing

This is an important decision.

Cost = Cost of Raw Material + Cost of Effort + Other Costs (Packaging, Transportation) + Profit

• 🧶 Cost of raw materials: Cost of clothes, yarn, lace etc.
• ⏱️ Worth of hard work: How many hours did it take you to make a product? Set a reasonable price for that time. Never underestimate your hard work.
• 💹 Profit: Try to keep 20-30% profit in the beginning.

📒 Easy accounting

Make two columns in one notebook: ‘Earning‘ and ‘Expenses‘.

• ➕ Income: Keep an account of how much product a customer buys.
• 💸 expense: Write down how much it cost to buy raw materials, packaging or courier. At the end of the month, you will understand your real profit.

🌱 The way to grow business

When your sales start to grow:

• 🔄 reinvestment: Pour a portion of the profit back into the business. Buy good quality raw materials, invest in marketing.
• 👩 Get Help: If necessary, you can have another woman in your area to help you in making products or packaging.
• 🆕 New Products: Add new designs or products according to customers’ needs.

Things to remember and tips

🕰️ Be patient: Business does not grow in a day. The first few months can be slow, don’t be disappointed.

🔁 Maintain consistency: Post regularly on social media and bring new products.

🎓 Learn from others: Check out the pages of other successful entrepreneurs like you on Instagram, learn their tricks.

💪 Take pride in your work: The hard work you are doing is a respectable job. Have confidence in yourself.

Conclusion

This small initiative starting at home will not only give financial freedom but also take your confidence and social identity to new heights. Your handwork, your design, your talent – these are your greatest assets. By using the technology properly and moving forward with your heritage, you will definitely reach your goal.

Start today, short. Make the first product, take pictures and post on Instagram. Your journey has begun. Best wishes for your new chapter.