Handicrafts Marketing Using Pinterest: How to Do It
Are you an artisan? Do you want to convey the beautiful handicrafts you made to more people? Then Pinterest can be an excellent platform for you! In this guide we will know in detail how to take your handicraft business to new heights using Pinterest.
What is Pinterest and why is it important for handicrafts?
Pinterest is basically a visual discovery platform where people store pictures and videos according to their interests. It is not only a social media, but also a visual search engine.
📌 Why is Pinterest suitable for handicrafts?
- Handicrafts are a visual product, while Pinterest is a visual platform – it’s a perfect match!
- Pinterest users often use this platform to buy new products and find DIY ideas.
- The competition here is less than other platforms.
- Getting traffic from Pinterest to website is easy.
Setting up a Pinterest account
👔 Create Business Account
Create a business account instead of a personal account. You will get:
- Pinterest Analytics (analysis tool)
- Promoted pins (advertising facility)
- Rich pins (pins with more information)
To create an account go to this link: Pinterest Business
👤 Optimize Profile
Profile Name: Mention your brand name and what you do. For example: ‘Mitali’s handicrafts – Handmade Jewelry’
Bio: Describe your business, use keywords.
Profile picture: Use your brand logo or a clear picture.
Website Links: Add links to your website or ecommerce store.
📋 Make boards
Make boards according to different categories of your handicrafts. Eg:
- ‘Handmade Necklace’
- ‘Woodwork’
- ‘Home Decoration’
- ‘Gift Ideas’
Use relevant keywords in each board name and description.
Content Strategy
📝 Different types of content
Keep your pins diversified:
- Product Photos: Clear, bright pictures of your handicrafts
- Photo of use: Photo of someone using your product
- Process of making: Show your handicraft steps
- Tips and tutorials: Share tips related to your work
- Behind the Scenes: Show your workshop or work environment
🖼️ Photography Tips
- Good lighting: Take pictures in natural light
- Clear background: Use white or plain background
- Different angles: Take pictures from different angles of the same product
- Detail shot: Show small details of the product
- Show Scale: Take a picture with something else to indicate the size of the product
📌 PIN making rules
- Vertical picture: Vertical picture (2:3 ratio) on Pinterest works fine
- Interesting Titles: Enter interesting titles for each pin
- Detailed description: Give a detailed description of the product, use the keywords
- Add link: Add links to the corresponding page of your website to each pin
Marketing Strategy
🔑 Keyword Research
Pinterest is basically a visual search engine, so keywords are very important.
- In Pinterest’s search bar, write words related to your product and see what suggestions come up
- Think What Your Target Audience Can Find
- Use long-tail keywords (eg: ‘Handmade Indian Nakshi Kantha’)
- Use Pinterest Trends to find trending keywords: Pinterest Trends
👥Group Board
A group board is a board made up of multiple users where everyone can add pins.
- Find Group Boards Related to Your Niche
- Send Request to Join Group Board
- Invite others by creating your own group board
Pinterest SEO
- Use keywords in your profile, board and pin
- Use hashtags to describe pins
- Add the Pinterest button to your website
- Add Pin It buttons to the website Image
📌 Rich Pins (Rich Pins)
The Rich Pin is the pin that shows additional information. Product Rich Pin is very useful for handicrafts:
- Current price of product
- Quantity of stock
- Direct Buy Link
- Product details information
Go to this link to setup the Rich PIN: Rich Pins Overview
📢 Pinterest Advertising
If you have a budget, you can promote your product using Pinterest ads:
- Promoted Pin: Makes certain pins reach more people
- Promoted Carousel: Ads with multiple images
- Promoted Video: Video Advertising
- Promoted App Install: Increase App Download
✨ Engagement Strategy
🧑 Community Building
- Comment on others’ pins
- Answer your followers’ questions
- Stay active on Pinterest for some time every day
- Repin others’ pins too (not just your own pins)
🤝 Cooperation
- Collaborate with other artisans
- Work with Influencers
- Make Guest Pinning (Pin to Other’s Board)
🏆 Contest and Giveaway
- Organize Pin Contests
- Repin Contest
- Special Giveaway Days on Holidays
Analytics and tracking
📊 Pinterest Analytics
Keep an eye on the Analytics section of your business account:
- Impression: How many have seen your PIN
- Engagement: How many have interacted with your pins
- Click: How many have gone to your website
- Saved: How many people have saved your PIN
🥇 Way to measure success
- Increase in website traffic
- Sales Growth
- Increase in the number of followers
- Pin Engagement Rate
Tips and Tricks
- Maintain schedule: Pin regularly, try to pin at least 5-10 a day.
- Select the best time: 7 pm to 11 pm and there is more activity on weekends.
- Use Templates: Create attractive pins using Canva or Pinterest’s own tool.
- Use video pins: Video PIN is very popular nowadays.
- Seasonal Content: Create content according to the festival or season.
- Idea Pin: Show multiple images simultaneously using the Idea Pin.
Things to avoid
- Spamming: Don’t post the same pin over and over again.
- Copyright Problems: Give credit if you use other people’s pictures.
- Bad quality picture: Avoid blurred or bad light images.
- Excessive promotion: Don’t just promote your product, give mixed content.
- Negative comments: Give feedback to negative comments professionally.
- Incomplete profile: Fill in all the profile information.
Technical advice
- Website Optimization: Make your website mobile-friendly, because 80% of Pinterest users use from mobile.
- Loading Speed: Increase the loading speed of the website, there are visitors when it loads quickly.
- Schema markup: Using schema markup on the website makes it easier to pin Rich.
- UTM Tracking: Use UTM parameters to track traffic coming from Pinterest.
- Using API: For big business you can automation using Pinterest API.
Examples of success
🧶 ‘Kantha Katha’
A craftsman who makes traditional Nakshi Kantha:
- He used to pin video of each kantha making process
- He used to pin closeup pictures of the design
- He Shared pictures of customers using kantha
- Result – its website traffic increased 300% in 6 months and sales doubled!
🏺 ‘May the Maya’
A small ceramic studio:
- They used to pin one tutorial per week
- Seasonal products were also regularly pinned
- They participated in group boards
- Results – in 1 year their number of followers exceeded 10,000 and online sales increased 400%
Conclusion
Pinterest is an extraordinary platform for handicraft marketing. It will not only promote your product, but also give your brand an identity and help build relationships with customers.
Remember, Pinterest marketing does not bring success in a day. You have to work patiently, pin regularly and improve your strategy gradually. But once success comes, it can take your handicraft business to new heights.
Start today, showcase your handicrafts on Pinterest and spread your creation around the world!
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